I'm looking at you - yes you, the artist who wants to 5x their income, start charging their worth, get into more galleries and finally start living the life they’ve been dreaming of.

I know it sounds too good to be true but hear me out. I used to charge £40 for my 40cm limited edition Lino prints, now I charge a minimum of £270. So what changed?

There were a number of things - artists and collectors told me I was charging too little, I wanted to sell through galleries but I was going to be losing money and (and this is the biggest thing) I started to value what I was doing and take myself seriously as an artist.

When you want to create a sustainable art business rather than a hobby that pays for itself, you have to think seriously about the numbers. It’s no good plucking a number out of the air or simply charging what someone else does. That’s not going to ensure you cover your costs and make a decent profit. Do you think that’s what the likes of Frida Kahlo or Georgia O’Keefe would do? Hell no!

Being an artist is a ‘real job’. It can pay you a comfortable income but you have to be strategic.

What’s Stopping You Charging Your Worth?

More often than not it is a mindset issue. Here are 2 of the big ones.

I see so many artists who are grinding themselves into the ground…in order to make more money.

Imagine if you sold a commission for £1000 rather than £100? (You can totally charge more but let’s use that as a ballpark).

Not only does this save you precious time but it also saves you energy that’s better spent on creating art and building relationships with collectors.

What’s more - you're worth it!

Charging less doesn't make your art more accessible, it devalues the talent, effort and skill that you put into it.

That is simply not true. You’re just looking at the wrong people to buy your work.

The biggest thing you’re forgetting is the AMAZINGNESS OF YOU.

It’s not just about the materials you use, it's the inspiration, imagination and intrigue of you.

You have spent time honing your craft, refining your style and getting your art to an impressive standard. Don’t forget that when you are pricing your work otherwise you are devaluing yourself and the journey you’ve been on to get to where you are. That’s what collectors are buying into anyway - it’s not just about the image you produce.

How long have you spent developing your style? How many courses have you invested time and money in? That all counts!

Have you been forgetting about all this?

After working with me on her mindset and pricing strategy, Samantha put up her prices and sold two pieces in the first week she put the prices on social media!

It’s Not Just About You - How Pricing Low Affects Other Artists

Have you ever thought about the impact that lowering prices has on the art world in general. Imagine this…

you drop your prices to charge £20 for an A4 original. People see this at art markets and start to think this is normal. They then go to someone else’s stall and they see their work is priced at £90 (still probably too low but closer to a fair price) and they then think ‘That’s overpriced.’

One of the reasons that potential customers at markets don’t understand pricing and don’t value artwork as it should be is that so many of us have and still do undercharge. We have set that standard ourselves and it’s hurting us all.

Uninformed people go into galleries and baulk at the prices but actually they are fair for the work, learning, marketing and skill that has gone into those pieces.

Pricing Your Artwork Properly

If you’re ready to learn the easiest way to price your artwork so that you aren’t left stressed when it's time to share the price and ask for the sale, then I am going to show you EXACTLY how to calculate it.

I am sharing with you my EXACT Artist’s Profit Calculating System so that you can have total confidence in the prices you put on your amazing work.

It’s time to get off the hamster wheel and not only make more sales, but do it without feeling like you need to haggle because your clients will see the value of what you do!.

We all know, if we do what we always do, we get the same results so it’s time to make a change.

Using this pricing strategy has helped me to make bigger sales to my ideal clients (who really value what I do).

And it can do this for you too…

✅ Have clients happy to pay the price you ask

✅ Create sales that bring you a good profit

✅ Live the life you deserve with your comfortable income

✅ Attract more gallery representation when they see the way you take your art business seriously enough to price your art well

This is all possible for you too, when you get clear on how to price your artwork properly, how to work with clients that take you seriously and how to reach out to the galleries you’ve dreamed of having your work in because they love what you do.