People often ask me where my business name came from. A lot of artists just use their name. I often think The Peacock & The Printmaker sounds like a fairytale - in fact one of my friends wants me to write a children’s story with that name. Maybe one day but for now I’m far too busy enjoying getting my hands covered in ink.

How it All Started…

When I first decided to put my artwork on Instagram I was terrified - it was only a hobby after all. I was terrified of people’s opinions and of what to say. I had no clue about photographing my work and it certainly wasn't meant to be a business yet.

For the sake of setting up an account I chose the handle heatherdoesprints. It was very Ronseal but that’s me really. People asked about buying my prints so I set up an Etsy shop in the same name.

Nobody starts an art business because they want to spend their life in front of a computer, right? We want to have lots of time to create but there are other tasks that we have to do in order for our clients to be able to see the work so that they can buy it. Having said that, it’s really easy to fall into the trap of doing loads of admin in order to feel like you’re being effective (I am guilty of this). So in order to save you time and stress, I’m Heather Moore, owner of The Peacock & The Printmaker. I have been selling my art for 7 years and have put together a list of things NOT TO DO so that you have more time for the art and the essential biz jobs.

Nobody starts an art business because they want to spend their life in front of a computer, right? We want to have lots of time to create but there are other tasks that we have to do in order for our clients to be able to see the work so that they can buy it. Having said that, it’s really easy to fall into the trap of doing loads of admin in order to feel like you’re being effective (I am guilty of this). So in order to save you time and stress, I’m Heather Moore, owner of The Peacock & The Printmaker. I have been selling my art for 7 years and have put together a list of things NOT TO DO so that you have more time for the art and the essential biz jobs.

It may seem like social media is the priority when setting up an art business (and it can be really helpful in being seen) but there are so many ways to be seen outside of the social media rollercoaster. Here are 6 alternative ways to share your art that are great strategies for growing your audience and getting your beautiful artwork in front of your ideal clients.