Choose a platform - It’s so easy to put together a mailing list now. I started with the free version of Mailchimp and it was a great place to start. They gave me space for up to 2000 subscribers So easy to use and I knew I was GDPR compliant.

There are loads of providers to choose from and I now pay to use Kit because of the automations and audience growth tools. My business is growing and building my email list and email funnels is a massive part of that.

Decide what your subscribers get out of it - Are you sending them inspiration? Discounts? VIP tickets? Think of 3 perks that add value and tell people about it. Remember, a lot of people will associate emails with work so what happy mail are you sending them that makes it worth their while.

Invite people - Whether it's …