Lino Printmaking: A Newcastle Printmaker’s Blog

Art Business Tips Heather Moore Art Business Tips Heather Moore

Naming My Business: Where did 'The Peacock & The Printmaker' come from?

People often ask me where my business name came from. A lot of artists just use their name. I often think The Peacock & The Printmaker sounds like a fairytale - in fact one of my friends wants me to write a children’s story with that name. Maybe one day but for now I’m far too busy enjoying getting my hands covered in ink.

How it All Started…

When I first decided to put my artwork on Instagram I was terrified - it was only a hobby after all. I was terrified of people’s opinions and of what to say. I had no clue about photographing my work and it certainly wasn't meant to be a business yet.

For the sake of setting up an account I chose the handle heatherdoesprints. It was very Ronseal but that’s me really. People asked about buying my prints so I set up an Etsy shop in the same name.

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A Guide to Buying Art - The Customer

I’ve known Louisa for a long time and she has been a supporter of my art business from the very beginning. She knows my style and has seen it develop over the last few years. Mum of two gorgeous children and two very well behaved and loving dogs, Louisa lives a busy life juggling family and business as cofounder of The Dog Log with her husband Nathan. She cares about supporting local business, taking care of the environment (and dogs in particular) and living an ethical life.

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